Sleight of Mouth

with Doug O’Brien

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Win Every Argument, Conquer Every Negotiation,
Close Every Sale, And Eliminate All Objections With

The Power of Sleight of Mouth

This Little Known NLP technique has the power to put all of your objection erasers on autopilot.
You’ll leave people wondering, “How did he do that?”

What is Sleight of Mouth?

Sleight of Mouth is a persuasion skill, a vehicle for the reframing of beliefs. It is a system of 14 different patterns of response to a stated belief. A system that, once mastered, can allow you to always have a response that will effectively elucidate your position and help you to persuade rather than be persuaded. Simply put, it will help you win any argument, be verbally powerful and powerfully verbal.

Where Did Sleight of Mouth
Come From?

Sleight of Mouth is a result of the methodology of NLP being applied to NLP, or, more properly, to Richard Bandler’s debate skills. NLP grew out of Bandler and Grinder analyzing and codifying the methods of Milton Erickson, Gregory Bateson, Virginia Satir and others. Robert Dilts applied this same methodology to Bandler’s own unique way with people. In his NLP Certification courses, Bandler would challenge participants to use their newly acquired skills to persuade him that a belief system adopted for the occasion (eg.”I can’t see the curve, therefore the world is flat.”) was wrong. As hard as they tried, Bandler was always able to field an army of responses to turn their “logical” arguments around. Dilts was impressed with this and then fascinated to find that he was beginning to discern the patterns Bandler used. Dilts systemized the patterns into specific categories and developed an elegant mind map of them, which makes it wonderfully easy and fun to use.

As an example, if someone were to say to you,”Since I have too many responsibilities, I can’t get to the gym and work out,” you would immediately recognize this syllogism as being perfect for a Sleight of Mouth treatment. The syllogism is A=B, a “complex equivalence.” Statement A, “Too many responsibilities,””means”(=) statement B, “I can’t work out.” Now that might be true, but it’s not necessarily true.

For your reply you could use the Sleight of Mouth pattern called “Redefine” and say, “It’s not that you have too many responsibilities, it’s that you have disorganized activities.” (redefining the word “responsibilities” in statement A) or “It’s not that you can’t work out, you can’t work out how to put yourself and your needs first.” (redefining “work out” in statement B).

Another Pattern you could use is the one called “Hierarchy of Criteria.” Using this pattern you could ask, “Isn’t it more important to take care of your self and your health than to be so micro-managing?”

Here’s a sampling of the complete Sleight of Mouth patterns:

Let’s say you’ve come into work late several times and your boss calls you in and growls,
“You’re being late shows you don’t care about the job.”
There are 14 different responses you can use:

Reality Strategy

How do you know lateness and caring are the same thing?

Model of the World

Some people believe caring is shown by quality of the job done and the results obtained.

Counter Example

We all know people who are always on time and yet are goof-offs once they get here.


My intention is not to be late or uncaring but to give you the best quality time and highest productivity while I’m here.


I wasn’t late, I was delayed in traffic.

Chunking Up

Are you saying the most important aspect of my job is showing up on time?

Chunking Down

How specifically are lateness and not caring the same thing?

Metaphor or Analogy

If a surgeon is late for dinner because he is saving a life, does that mean he doesn’t care about his wife’s cooking?

Another Outcome

The real question isn’t whether I’m late or I’m caring. The real question is how much I’m producing for the company.


If I wasn’t late I wouldn’t have been able to close the sale while I was at a breakfast meeting.

Hierarchy of Criteria

Isn’t it more important to focus on how much the person gives while on the job rather than punctuality?

Apply to Self

Gosh, I wish you’d cared enough about me to tell me this sooner.

Changing Frame Size

Over time, you’ll see I brought in more business in a timely fashion for the company than all of the people who showed up to work on time.

Meta Frame

Lots of progressive companies are working with flex time for their high producers. I thought you were a forward thinking manager.

Now imagine the power of having ALL these patterns at your fingertips for every single objection you are likely to encounter in every single situation.

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This is the stuff Tony Robbins does on stage but never teaches.
Sales manager for Robbins Research International

What Will Sleight of Mouth Do For Me?

Part of the power of Sleight of Mouth is that it gives you more choices and flexibility of possible responses. You will never be at a loss for something to say. And with 14 different possible responses, odds are good what you’ll have to say will be very good indeed.

Everyone goes to elementary school. Most people go to high school. Some go to college. Fewer go beyond college. Welcome to the closed-door world of high impact persuasion that is never taught publicly.

The few who have mastered these techniques no longer hear the word “No” in their day-to-day lives. All they hear is the word “yes.” Allow me to explain.

No one wants to “be sold.” They are afraid of making a mistake in a purchase. And just when you think they’re going to say yes, they come up with an objection you were unprepared for. And chances are, the sale is lost.

Most salespeople are happy if they close at a 20 to 40% rate. Most copywriters are thrilled if their copy converts 1% of the lookers into buyers. Even at these numbers, money can be made.
But what if your sales closed at an 80-90% rate? Or your copy converted 17% or more? You know what that would do for your bottom line?

While obviously powerful tools for a sales person or lawyer, they’re useful for a hypnotherapist or NLP Practitioner in a variety of ways. As an example, a client’s beliefs about therapy or hypnosis could inhibit their cooperation in the therapeutic process. Sometimes a negative belief about life or health is all that is stopping the client from making progress in the first place. So if the therapist can create in the client’s mind sufficient expectation (i.e. belief) of what this hypnosis will mean, then the job is 90% done before the formal hypnosis even takes place.

One Man’s Real-Life
Sleight of Mouth Experience

My Office Was Leaking Money…

My name is Harlan Kirstein and most people know me as a successful copywriter and online marketer. But before I went public as a copywriter, I owned and managed the largest hypnosis clinic in the United States.

Each week I wrote full-page ads to bring in fresh leads for my sales staff to close. Doing the math I found my cost per lead ranged from $200 to as much as $800. When you are spending that kind of money on a lead, you can’t afford to miss a single sale.

Unfortunately, my sales staff was only closing around 40% of their leads. My business was leaking money. So I did something outrageous.

I closed my office doors for three days and brought in a hired gun to train my staff.
I knew hiring Doug O’Brien to come and train my staff in Sleight of Mouth was going to be transformational.

Doug is way up there in the world of NLP. Trained and certified by Richard Bandler, one of the founders of NLP, he went on to be one of the leading trainers with Tony Robbins. For three days, he taught my staff how to convert every no into a yes. And when he was done, the results were shocking. My salespeople were…

Closing 100% of All Sales

Susan my principal salesperson in my Davie office went on a rampage following the seminar. In the month following the seminar, she did not miss a sale. Our office set a new record which lasted all of one month because…

Nancy in my Miami office beat it the next month. The office staff could feel the excitement. The hypnotists were working full days with no breaks. And my bank accounts were swelling with huge daily deposits. And these sales went on like clockwork month after month.

Simply Unstoppable

If you’ve felt held back in your life because other people were getting the best of you in an argument and you never knew what to say to get them to change their minds…
Those days are over.

You owe it to yourself to discover the power of Doug O’Brien’s Sleight of Mouth as you begin to close more sales, persuade more people, and turn all of your “no’s” into “yes’s”.

PS. Don’t even think of using these patterns for seduction purposes. It just wouldn’t be fair.

There are only a handful of people in the country whom I have personally trained and am totally confident in recommending. Doug O’Brien is one of these few.

- Anthony Robbins, Author of "Unlimited Power"
and "Awaken the Giant Within"

I Highly recommend Doug O’Brien of Doug O’Brien and Associates. He is continually updating and training with the most up-to-date skills I have developed.

- Richard Bandler, Co-creator of NLP

Using the Sleight of Mouth Patterns Doug teaches,
you’ll be able to easily eliminate…

The Dreaded Three “No’s” of Sales

When selling, there are three basic objections you’ll encounter:

It’s too expensive.

not sure it’s in my budget

I need more time to decide

I need to make up my mind

I need to discuss it with my…

(spouse, boss, partner, or board)

These are the core objections in sales. Most other objections are merely disguised requests for more information. But the big three listed above bring your persuasion techniques to a dead stop unless… You have built in patterns to overcome each and every one of these objections.

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How can I Learn More?

Most agree that the best way to learn is in the live, 2-day seminar that Doug teaches all over the world. Look for Doug’s courses at his training website,

Fascinated about Sleight of Mouth but not ready to go all in?

Download our free booklet, the “Complete Sleight of Mouth Patterns.”

As the name suggests, you get ALL the Sleight of Mouth patterns of persuasion in one, convenient place. AND, you’ll also see how to organize the patterns into the SOM pattern icon chart… the secret to having the skills at your fingertips when you need them the most.

We’ll also send you periodic tips and insights on Sleight of Mouth and the art of persuasion and on any upcoming live trainings, now that things are opening up again.

Doug O’Brien’s ability to use NLP to teach NLP is probably the best I’ve seen in the business (and I don’t say that lightly – I’ve trained with pretty much all the big names). I had attempted to learn sleight of mouth skills in the past through CDs and at my NLP master practitioner training, but since I didn’t take the time to study extensively afterwards, I never really “got it” enough to practice it. Taking Doug’s class enabled me to make it stick. A few days later I find myself with a thorough recall of the patterns and the ability to use them – I can actually practice what I learned in client sessions without the intermediate step of a lot of home study. Great job, Doug. Thanks!

- Brian Mahoney, Boston Hypnosis

Skill and Integrity – I have known Doug O’Brien for many years and have been consistently impressed with his skill and integrity. Doug is one of the rare teachers who is able to integrate NLP and Ericksonian hypnosis, so that students develop both conscious and unconscious competence. I confidently endorse him as a trainer, and as a person.

He expanded, explained, and elaborated so these exclusive patterns could be mastered by anyone who wanted to hear the word, “Yes!” more often.

- Robert Dilts, Co-Developer of NLP and Author of "NLP Vol 1."

The Myth and the Magic

I would love to tell you there is a single one line to say that would turn all of your no’s into yes’s.

But that wouldn’t be telling the truth. You see, each person you deal with is an individual. As Milton Erickson used to say, “you are as unique as your fingerprints.”

So there isn’t a “one line” fits all but… I can promise you…

One of the 14 patterns will fit every single objection you will find in persuasion.

For some people you may only need to use one line. For others, it may take two or three lines until their defenses begin to crumble. And when that happens…you’ve closed the sale or won the argument.

It’s just a matter of knowing which pattern to use at the right time.

And that’s what Doug’s Sleight of Mouth training is all about. It’s about making these patterns intuitive and automatic so you’ll know what to say so the person will close the sale themselves.

And if you use these in sales, negotiations, or in print, you’ll see your conversion rates skyrocket.

Here’s why…

There are two distinct forms of Japanese martial arts. In Karate, you use brute force, chops, punches, and kicks, to subdue your opponent. To be really good in Karate, you need to be in great shape and have lots of energy.

But there’s another form of martial arts that is lesser known. It’s called Aikido. In this form, you take all of your opponent’s energy and use it against them. Here, you don’t need to be in great shape. In fact, an aging grandmother who knows Aikido can render a mugger harmless with one hand.

Dougs’ Sleight of Mouth is Verbal Aikido

Taste The Power

When you’ve finished listening to Doug O’Brien’s Sleight of Mouth series, you’ll know the feeling of the leopard looking down at the defenseless mountain goat saying to himself, “Dinner is served.” Because that is the way you’ll approach all persuasion situations — with total confidence you can close them all. And if you write sales letters for a living, imagine the power of your sales letters if you included these 14 patterns in print…

Your letters won’t need to yell. You won’t need the hype.

I hope you can get used to higher sales.

Get Personal Training From One of the World’s Top NLP Trainers

The way Doug presents, you’ll feel he’s right there with you demonstrating these patterns to you. Time will fly by because of his incredible presentation skills.

A Master Teacher Who Makes The Complex Easy

“Doug O’Brien is a master teacher, offering skills that will have a huge impact on your life. He has a wonderful way of making the complex easy for people to grasp.”

- Nancy Raimondo, Unlimited Resources, Bayside, NY

Expertise and Integrity

“…Impeccable professional expertise and integrity… Rarely have I seen a teacher or trainer consistently demonstrate a caring that is equal to his skill as Doug O’Brien.”

- Dr. Robert Bays, Author of The "Five Lessons of Relationship"

Fascinated about Sleight of Mouth but not ready to go all in?

Download our free booklet, the “Complete Sleight of Mouth Patterns.”

As the name suggests, you get ALL the Sleight of Mouth patterns of persuasion in one, convenient place. AND, you’ll also see how to organize the patterns into the SOM pattern icon chart… the secret to having the skills at your fingertips when you need them the most.

We’ll also send you periodic tips and insights on Sleight of Mouth and the art of persuasion and on any upcoming live trainings, now that things are opening up again.